For over thirty years, Nottebohm has been helping people recover, perform and stay healthy. Doctors, kinesiologists, occupational therapists and coaches, all under one roof. We rebuilt their brand and website so every visitor finds the right specialist, no matter the complaint.
Client
Nottebohm
Year
2025
Services
Branding, Web design, Web development
Nottebohm
2025
Challenge
Nottebohm houses a broad range of expertises. From cardiac rehabilitation and oncology rehab to sports injuries, performance coaching, bike fitting and swimming lessons for kids. Medical and non-medical, preventive and curative, individual and group-based.
The brand felt outdated, and the website never gave a clear answer to the question “is this the right place for me?”. Nottebohm had a communication problem. Not one of language, but of complexity into clarity.
The challenge was to give each visitor a clear path to the right specialist.
Approach
We started with the brand itself. The visual identity needed a full overhaul. Not to throw everything out, but to make Nottebohm look the way it operates: contemporary, professional and approachable.
The rebrand had to do two things at once:
- Make the brand younger and fresher, without undermining its authority;
- Create the right perception and feeling;
Too modern and the medical credibility disappears. Too clinical and you lose everyone who comes in for performance, prevention or coaching. That balance was at the core of every design decision.
For the website, we restructured the entire service offering. Over 30 services, split into medical and non-medical, each with a clear description and a direct path to action. The architecture was built so visitors find what they’re looking for within seconds, whether that’s a sports screening or a neurological rehabilitation programme.
Result
Nottebohm today looks the way it should have all along. Younger, sharper and up to date. Visitors find what they need online within seconds. The wide range of services is no longer confusing. It’s a strength.
The change goes beyond the website. A brand that fits gives a team direction. The people behind Nottebohm know what they stand for, and their patients and athletes can feel it.