Padel by day, party by night. Buenas Open is Belgium’s biggest padel event, blending sport and experience into one. They needed a website that captured the same energy online: bold, unexpected, and fully aligned with their audience. Creators Agency took the lead, from creative direction and concept to design, development, launch, and ongoing support.
Buenas Open
2025
Challenge
The ask was simple: craft a digital effect no one had seen before. Buenas Open wasn’t looking for just a website, they wanted an experience. The message was clear: deliver surprise where no surprise is expected.
Approach
Working under a sharp deadline, we ran ultra-short sprints. Feedback was processed within the hour (approx.) and pushed directly into the design. The result: a 3D padel court where every square is an event location. As visitors scroll, the court rotates along the Y-axis, turning navigation into storytelling.
Result
The effect was a first. Visitors were surprised, the client was more than satisfied, and the project earned an Honorable Mention at Awwwards. A digital statement that instantly positioned Buenas Open at the forefront.