Refresh Food transforms how Belgium eats healthy. Their meal delivery service brings restaurant-quality, nutritionist-approved meals to thousands of homes weekly. But rapid growth exposed critical platform limitations. Their WordPress e-commerce site, overloaded with plugins and unable to handle complex product configurations couldn't scale.
To achieve their ambitious expansion plans, Refresh Food needed more than a redesign, they needed a complete technical transformation that could handle complexity while maintaining the user-friendly experience their customers loved.
GEZOND. VERS. & LEKKER.
Refresh Food
2025
Challenge
Refresh Food delivers fresh, healthy meals across Belgium with ambitious growth plans. But their website couldn’t keep pace. The platform was neither visually appealing nor functionally dynamic for customers. Plugin overload created a dangerous, sluggish environment. Complex product offerings, Ã la carte meals, subscription boxes, and rotating weekly menus, were difficult to navigate. To realize their ambitions, Refresh Food needed a solid foundation: a scalable e-commerce platform that could handle complexity while delivering the seamless experience their customers deserved.
Approach
We delivered a complete e-commerce transformation through strategic UX design and custom WordPress/WooCommerce development. The centerpiece: a custom-coded weekly menu rotation system. Instead of manually updating products each week, the platform automatically switches between three pre-planned menu weeks based on week numbers, allowing Refresh Food to plan weeks ahead without constant intervention.
We eliminated plugin bloat, replacing unstable third-party solutions with lean, custom code. Complex conditional logic handles à la carte selections, subscription boxes (6/10/15/20 meals), and weekly menu variations seamlessly.
Mollie payment integration ensures smooth transactions. Every element, from product configuration to checkout flow, was optimized for conversion while maintaining the fresh, healthy brand identity that defines Refresh Food.
Result
A robust e-commerce platform built for growth. The custom weekly menu automation saves countless hours while ensuring customers always see current offerings. Plugin elimination created a faster, more secure environment. Complex product configurations; subscriptions, boxes, Ã la carte, now feel intuitive instead of overwhelming. Improved user experience drives better engagement throughout the customer journey. Most importantly: Refresh Food now has the scalable foundation they need to execute their ambitious plans. Fresh food deserves a fresh platform: mission accomplished.
A collaboration to get excited about!
We are very happy with the result of our new website, and we owe that entirely to the great team of Creators Agency!
They really listened to our wishes, thought along where necessary, and came up with surprising ideas themselves. Communication was smooth and transparent, deadlines were met, and the whole process felt like a great collaboration.