STRAREX's outdated website didn't reflect their strategic B2B marketing expertise. We translated a complete rebrand to a platform rebuild featuring advanced GSAP animations and interactive service storytelling that finally matches their caliber.
Client
Strarex
Year
2025
Services
UX / UI Design & Web Development
Strarex
2025
Challenge
STRAREX transforms B2B marketing for mid-sized businesses. The platform’s design didn’t reflect their strategic positioning or depth of expertise. Potential clients were not able to understand STRAREX’s true capabilities. The disconnect between their sophisticated services and current digital presence required constant extra effort to explain who they really were.
Approach
Working in close collaboration with STRAREX’s internal team, we executed a complete rebrand and website transformation. Their team led strategic direction and creative vision, defining what mattered most to their positioning. We translated that vision into reality through comprehensive design and development.
The platform showcases their complex service portfolio through interactive storytelling pages that engage rather than overwhelm. Extensive use of GSAP animation library creates fluid, sophisticated interactions that reflect STRAREX’s strategic depth. Cloudflare integration ensures performance matches polish. Every design decision prioritized the feeling the site creates; confidence, expertise, strategic thinking. The result: a platform where visual presence finally aligns with intellectual substance, letting their work speak before they have to explain it.
Result
A digital presence that matches STRAREX’s strategic caliber. The rebrand and platform rebuild transformed first impressions from liability to asset. Interactive service pages tell compelling stories without overwhelming visitors. Advanced animations create the sophisticated feel their expertise deserves. Most importantly: STRAREX’s positioning dramatically improved, their website now opens doors instead of closing them.
A happy client with a platform that does justice to the transformative work they deliver for mid-sized B2B companies.
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