Taqueria Rico brings authentic CDMX-style tacos to Antwerp. This fast-casual startup needed a digital presence as bold as their flavors. We created a horizontal-scrolling experience featuring their Spotify song of the week, turning a website into a cultural moment.
Client
Taqueria Rico
Year
2024
Services
UX / UI Design & Web Development
Taqueria Rico
2024
Challenge
Taqueria Rico launched in Antwerp with a clear vision: authentic Mexico City-style tacos in a fast-casual format. They had a strong brand book but no digital presence. The startup needed a website that captured the energy and cultural authenticity of traditional CDMX street food while driving online orders through third-party integration. More than functionality, they wanted an experience, a digital space that felt as unique and vibrant as walking into their Antwerp location for the first time.
Approach
We translated Taqueria Rico’s brand book into a website experience that breaks convention. Instead of traditional vertical scrolling, the entire site moves horizontally, immediately signaling something different. This unconventional navigation mirrors the unexpected discovery of finding authentic tacos in Antwerp.
We integrated their Spotify song of the week, connecting food culture with music culture in a way that feels natural for their audience. Third-party ordering integration ensures seamless transactions while maintaining the distinctive design. Every design decision prioritized experience over convention, bold typography, vibrant colors, and dynamic layouts that capture the energy of Mexico City street food culture brought to Belgium.
Result
A website that’s become part of Taqueria Rico’s brand identity. The horizontal scroll creates memorable first impressions, visitors immediately recognize this isn’t another restaurant site. Spotify integration adds weekly freshness, giving regulars a reason to return beyond ordering. Third-party ordering works flawlessly within the distinctive design. Most importantly: an extremely happy client with a digital presence as bold and authentic as their tacos. Experience delivered, both online and offline.
Spectacular service with close follow-ups and a hands-on, proactive approach! Our website design and back-end are on point!!