Website Design That doesn't look like everyone else's

Templates are everywhere. Stock photos are everywhere. Generic layouts are everywhere. Your business isn’t generic, why should your website be? We create distinctive designs that capture what makes you different and turn that into a digital experience people actually remember.

Back to expertises

Get in touch

Why most websites look the same (and why yours shouldn't)

Open ten competitor websites. Count how many use the same layout. The same structure, the same stock imagery, the same “modern” aesthetic that stopped feeling modern three years ago.Copying what works is safe. But safe doesn’t build brands. Safe doesn’t make people choose you over competitors. Safe doesn’t justify premium pricing or create the perception that you’re the obvious choice.

The real cost of template-based design

You blend into noise

When your website looks like everyone else’s, visitors process you as interchangeable. They compare only on price because nothing else differentiates you. Premium brands don’t use templates, and customers notice.

You can't express your brand

Templates force your brand into predefined boxes. Colors that don’t quite match your identity. Layouts that don’t prioritize what makes you unique. Sections you don’t need but can’t remove without breaking the design. You compromise instead of communicate.

You limit future growth

It constrains what’s possible. Need a custom product configurator? Unusual content structure? Interactive storytelling? Templates say no. Custom design says “let’s build exactly what you need.”

Your competitors use the same template

Nothing undermines credibility faster than prospects recognizing your template from another site. It signals: we didn’t invest in our presence, why would we invest in you?

Your brand has a story, a personality, a reason people should care. Generic design buries that story under convention. Custom design brings it to life.

Our website design process

Discovery & strategy

Understanding your business

Who are you serving? What makes you different? What actions do you want visitors to take? What emotions should your brand evoke?

This isn’t a questionnaire you fill out alone. It’s collaborative sessions where we challenge assumptions, identify positioning opportunities, and define what success looks like. The insights from discovery determine every design decision that follows.

Concept Development

Explore visual directions

We explore different ways to express your brand digitally. Not minor variations of the same idea, but distinct approaches that prioritize different aspects of your identity.

Concepts show homepage designs in realistic detail, demonstrating layout structure, typography systems, color application, and visual hierarchy. You see how your brand could look before we commit to a direction.

Design system creation

Complete visual system

Every component your site needs navigation, forms, buttons, cards, testimonials, galleries, etc … designed consistently but with enough flexibility for different contexts.
This systematic approach ensures visual coherence across all pages while enabling efficient development. Designers and developers work from the same source of truth.

Page Design

With the system established, we design key pages. Homepage, about, services, case studies, contact,… every page serves a purpose and guides users toward action. We consider user journeys, not just isolated screens.

Handoff & collaboration

Designs mean nothing if implementation fails. We provide comprehensive specifications, asset exports, and developer support throughout build. Regular check-ins catch inconsistencies early. Design QA ensures the final product matches our vision. If we develop the product ourself, we’ll create the exports / presets as well.

When you need custom website design

Templates might work if:

You're launching an MVP and design isn't your primary risk
You're operating in a commodity market where only price matters
You have extreme budget constraints and need something functional immediately
Your audience genuinely doesn't care about design quality
Your site has very simple, linear user flows with few decision points

You need custom design if:

Your brand positioning is premium and needs to look it
You're in a competitive market where differentiation matters
Your business model requires unusual functionality or content structures
You're launching something new and want to make a strong impression
Your current site actively undermines your credibility
You have specific user journeys that templates can't accommodate
You need to communicate complex offerings clearly
Your audience expects excellence and generic won't cut it

Questions about website design

Depends on scope. Simple sites might need 3-4 weeks for design. Complex projects could require 8-12 weeks. We provide timeline estimates in proposals.

We design platform-agnostically in Figma. Designs can be built in any platform. We typically recommend WordPress for flexibility but adapt to your needs.

We share progress throughout. Weekly check-ins for larger projects, milestone reviews for smaller ones. You’re never surprised at the end.

Concepts show different directions. If none resonate, we explore why and develop new approaches. Most projects include 2-3 concept rounds before committing to a direction.

We art-direct imagery, showing what types of photos work, but don’t typically include stock photo licensing in design quotes. We can source and purchase imagery as additional service.

Typically 2-3 rounds at each major milestone (concepts, components, pages). Significant direction changes may require additional investment.

Technically yes, but not recommended. Homepage design needs to work within broader system. Designing in isolation creates inconsistency.

Development phase begins. We provide technical support during build, conduct design QA, and refine details until launch. Design doesn’t end at handoff.

Website Design vs. UI Design vs. UX Design

Website Design is the comprehensive creative vision, the overall aesthetic direction, page layouts, brand expression, and visual storytelling that makes your site distinctive.

UI Design executes that vision at component level, the specific styling of buttons, forms, navigation, and interactive elements that users directly touch.

UX Design determines the strategy behind the visuals, user flows, information architecture, interaction patterns that make the site functional.

All three work together. Website design sets the creative direction. UX design structures the experience. UI design delivers the details. We offer all three, separately or combined.