A New Chapter

Agency

15/09/2025

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A name is never just a name. It carries weight, history, and ambition. After years of operating as The Creators, we are stepping into a new chapter.

A name is never just a name. It carries weight, history, and ambition. After years of operating as The Creators, we are stepping into a new chapter: Creators Agency. This is more than a rebrand. It is a reflection of our growth, our maturing identity, and the impact we want to make in the years ahead.

Time for a change

When we started as The Creators, our focus was on building; websites, campaigns, experiences. We were in the trenches, close to every pixel, every project. That energy shaped who we are today.

But there comes a moment where working in the business isn’t enough. To truly grow, you have to work on the business. That realization sparked our transformation. The name Creators Agency reflects our role today: not just a collective of makers, but a mature digital partner for ambitious brands, in Belgium and beyond.

Why now?

This evolution comes with tangible steps that go far beyond a new name:

A full rebrand

New colors, refined design elements, and a sharper visual language that represents who we are becoming: minimal, premium, and timeless.

A place of our own

We bought a 150+ sqm space in Bruges. Exposed brick, custom-built desks, a meeting room that doesn’t feel like a dentist’s office. We designed it ourselves, if we can’t create a space that reflects who we are, why should you trust us with your brand?

Open house in 3 months (or so). Details soon.

Expanding the team

We’re actively recruiting new talent. Our work has attracted more demand than ever, including larger and international clients, and our team is growing to meet that challenge.

Bigger projects, bolder clients

Where we once mainly worked with local companies, today we’re partnering with organizations that think and act globally. But that doesn’t mean smaller clients are left behind. Whether you’re a startup or a global brand, if you care deeply about what you’re building, you’ll find the same attention and care at Creators Agency.

Working in on the business

For years, most of our focus was internal: projects, deadlines, delivery. That’s how many agencies grow in their early years, by keeping their heads down and building.

With this rebrand, we’ve made a conscious shift. We’re not only working in the business anymore; we’re working on the business. That means:

  • Creating more content and sharing insights.
  • Making our culture and way of working visible.
  • Showing the impact of our projects, not just to clients but to a broader audience.

The result? Our footprint will be larger, our voice clearer, and our impact felt far beyond our client list.

What remains the same

Amid all this change, our DNA stays intact. Clients know us for speed, integrity, and correctness and that won’t change. The bigger name doesn’t mean the personal touch disappears. On the contrary, we continue to act with the same attitude that shaped us from the beginning: precise, honest, and approachable.

A new chapter

This is not just about colors, logos, or words. It’s about ambition. From The Creators to Creators Agency, we’ve matured into a partner that combines craft with strategy, and detail with vision.

We will keep building websites that last. But from now on, we’ll also make our story, our culture, and our impact visible to the world.

Creators Agency is here. And this is just the beginning.